The Suburbanista’s Dilemma
Balsamic vinegar, sushi, $500 bottles of wine, organic, craft beers, Wi-Fi, coffee shop, yoga, and–get this–baggers at the checkout lines. Target circa 2010? Wal-Mart, yo. The new concept project may not ever come to an exurb near you, but their new Plano, Texas pilot will probably determine what high-end items you buy from Sam instead of that locally-owned gourmet market down the street.
March 22nd, 2006
Robo
Tuesday, March 28, 2006
People equate higher price with higher quality, regardless of whether that’s true or not. Think Apple. So the ‘discerning’ consumer shops at Target. Target’s stuff is more expensive than Wal-Mart’s, so it must be better. It’s a testament to how marketing has programmed us to think, even when it defies logic.